Marketing
Ways to Market & Engage Scouting
The rules are simple; share what scouting signifies to you, share your unique stories with authenticity and passion and yell from the rooftops in an authentic and unique way. Here are the resources to assist you.
| Cub Logos | BSA Logos | Custom Templates |
|---|---|---|
| Social Media Playbook | Geofence | Scouting America Resources |
Follow on Social Media
Social media provides a platform where you can share your knowledge and gain credibility. Social media allows YOU to overcome barriers of distance and time, be able to connect and reconnect with others and expand and strengthen your in-person networks and interactions.
New Social Media Playbook Helps to Tell the Story of Scouting
Social media remains one of the most powerful tools for sharing the story of Scouting and inviting new families to join this incredible movement. As we head into recruiting season, be sure to use a brand-new Social Media Playbook designed to help everyone—from beginners to seasoned pros—navigate the top platforms and share the fun, adventure, and impact of Scouting like never before. Whether posting for a unit, council, or personal account, This Guide will equip with tips, tools, and strategies to make a message resonate and inspire.
Making Custom Marketing Collateral is Now Much Easier
There’s a new, exciting way to create eye-catching flyers, banners, postcards, and more—directly within the Brand Center. No design experience is needed to begin. With easy-to-use templates, you can add approved photos, custom text, and important details. The finished project can be saved and downloaded for printing or sharing—all without leaving the Brand Center. Whether promoting Cub Scouts or Scouts BSA, there are plenty of templates available. For help to get started, check out the step-by-step instructions or watch a short tutorial video. Then dive in and begin customizing recruitment materials today.
Marketing Resource
Scouting America Marketing Tools
Recruitment
Geofencing
The Council will reienforce your recruitment events by offering geofencing. Geofencing is a technology quietly reshaping the marketing and consumer engagement landscape. It establishes virtual boundaries around physical spaces, linking your device to businesses and services effortlessly. When you step across these boundaries, you receive timely messages — all customized to your location. Geofencing
Adventureon
The Monmouth Council Membership Trailer is designed to be a tool for units to use to introduce Scouting to the community. Some potential uses include community fairs, school fields day, unit recruitment and more! Membership Trailer
BeAScout Pin
The BeAScout website allows anyone to search for a Cub Scout pack, Scouts BSA troop, Venturing crew, Sea Scout ship or Exploring post by zip code. We call the search results “pins” because they’re displayed on a web page that looks like pins on a map.
Volunteer
By volunteering with Monmouth Council you will work with young people to build a better future for our country. Scouting volunteers come from a variety of backgrounds and experiences representing every occupation imaginable. The primary criteria is an interest in leading young people to become responsible, caring, competent citizens. Volunteering also gives you an opportunity to develop new skills and build lifelong friendships while giving back to your community.
Some employers offer “Volunteer Involvement Program”(V.I.P.) grants, whereby monetary donations are made to the organizations for which their employees volunteer. It is not a requirement for one to be a registered leader to qualify as a Scouting volunteer. Time spent attending meetings, making phone calls, preparing snacks, driving to and from meetings and activities -- essentially any act of volunteerism – qualifies an employee to receive a monetary grant through their company’s V.I.P. The grant process must be initiated by the employee and can be done by contacting the company’s Human Resources department. Field Of Scouting
BLOGS & NEWSLETTERS
PARENT/VOLUNTEERS
E-News is a bi-weekly electronic newsletter that is created by the Council’s to inform the Monmouth Council scouting community of the upcoming events, training, programs and scouting adventures. Newsletter Signup
AARON ON SCOUTING BLOG
Aaron on Scouting is the official daily blog of Scouting magazine. It features up-to-the-minute news, inspirational stories, program updates and valuable tips. With more than 12,000 subscribers and 330,000 monthly views, it is one of the most-read blogs among Scouting America adult leaders. Content is also shared in daily email and social media. Scouting Magazine Blog Page
SCOUTING WIRE NEWSLETTERS
Scouting Wire is the official e-newsletter of the Scouting movement. With content including activities, finance, fundraising and leadership training, these weekly and monthly newsletters offer targeted engagement opportunities with Scouting decision-makers.Scouting Wire newsletters regularly sent to a combined audience of more than 1.3 million parents, volunteers, professionals, leaders and alumni subscribers. Scouting Wire Page
| Position | Name |
| Vice President, Marketing | Christopher Rodriguez |
| Staff Advisor -Director of Marketing & Communication | Julisa Joaquim |
| Marketing/Tech Assistant | Lorenzo Ditaranto |
| Tentaroo Advisor | Patrick Kelly |
| Scout Executive | Michael Mahon |
| Marketing/Tech Committee Member | Gregory Frasca |
| Marketing/Tech Committee Member | Eddie |
| Marketing/Tech Committee Member | Ron Carlucci |